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This bar graph shows the annual salary for Marketing Managers.
Data sourced from O*NET Online, provided by the BLS Occupational Employment and Wage Statistics wage estimates.
This line chart shows the projected job growth over 10 years for Marketing Managers.
Projected Growth Rate in Job Openings by 2031: 10%
Data sourced from CareerOneStop, provided by the U.S. Department of Labor.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Becoming a marketing manager is a goal for many aspiring professionals in the field of marketing. If you're interested in steering the promotional strategy of a company and leading a team of marketers, here's a step-by-step guide to help you achieve that position.
First and foremost, it's crucial to understand what a marketing manager does. Marketing managers are responsible for:
Education is typically the first step on the path to becoming a marketing manager. Most employers require at least a bachelor's degree in:
For higher-level positions, an MBA or master's degree in marketing can be advantageous.
Hands-on experience is vital in the marketing field. Begin by gaining experience in entry-level marketing roles such as:
Aim to build a diverse skill set that includes experience in digital marketing, market research, and customer relationship management.
To succeed as a marketing manager, you'll need to develop certain skills:
Networking is a powerful tool in the marketing industry. Attend industry events, join professional organizations, and connect with peers and mentors. Useful organizations include:
While not always required, professional certifications can enhance your resume and demonstrate your commitment to the field. Consider obtaining certifications such as:
Marketing is an ever-evolving field. To remain relevant, you must keep up with the latest trends, technologies, and best practices. Subscribe to industry publications, follow thought leaders on social media, and attend webinars or workshops.
Leadership experience is paramount for a marketing manager role. Take on leadership roles within your current job or volunteer for projects that allow you to lead a team. This will help you develop managerial skills and provide tangible evidence of your leadership capabilities.
When applying for marketing manager positions, tailor your resume and cover letter to highlight your relevant experience, skills, education, and certifications. Showcase quantifiable results from previous campaigns or projects.
By following these steps, you'll be well on your way to becoming a marketing manager. Remember that this career path requires continuous learning and adaptability, but with dedication and hard work, you can achieve your goals.
To become a marketing manager, typically you'll need:
Some employers may prefer candidates with a Master of Business Administration (MBA) or relevant certifications such as the Certified Marketing Management Professional (CMMP).
Gaining experience for a Marketing Manager role involves:
Typical responsibilities include:
Yes, you can specialize in areas such as:
Career progression often looks like this:
Joining professional organizations can offer benefits like networking opportunities, resources, and continued education. Some organizations include:
The demand for Marketing Managers remains strong. According to the U.S. Bureau of Labor Statistics, employment of marketing managers is projected to grow faster than the average for all occupations due to the importance of digital media and the continued need for organizations to maintain and expand their market share.
Salaries vary based on experience, education, location, and the specific industry. The U.S. Bureau of Labor Statistics provides up-to-date salary information. Generally, Marketing Managers can expect competitive salaries with potential for bonuses and profit sharing.
Staying current can be achieved through:
Key skills include: